Using marketing merchandise has always been a good way of promoting a business. However, in recent years, the digital age has taken over. Thus, most people are either doubtful of how effective marketing merchandise is or rely on other, more modern marketing tools. We still believe that marketing merchandise can bring about plenty of benefits.

It is logical when you think about it; giving a gift to someone instantly increases their preference towards you. It’s getting harder to recruit and keep clients with growing competition, and in a busy marketplace, how can you stand out from the crowd? Using branded and corporate goods to promote your business is one such way. Exposing potential clients to your brand will always gain you greater recognition.

Heads Up focus on your brand memorability and product usability – By using branded merchandise to market your business you are advertising in a way other mediums cannot. About three quarters of people use a promotional product of some sort every day, at no additional cost to your business. TV, radio, print and web advertising cost per impression or per click, whilst a pen or a bag is seen every time it gets used. By procuring the right merchandise for your business brand, you are ensuring exponentially more views for your money. Research has shown that 9 out of 10 people can recall the brand from a promotional product over 2 years later!

A clear benefit of a promotional gift is that it builds a sense of loyalty long after the conversation is over. A recent study tells us that at an exhibition, event or business pitch, people are much more likely to engage if a promotional item is involved. Giving a gift to a potential client is a great way to start a conversation that could lead to communication and ultimately an ongoing business relationship. Promotional gifts are not only for clients. Gifting everyday promo items for employees gives them that feel good factor and a sense of belonging. Stationery, clothing and gadgets are always well received and regularly used thus adding to your brand awareness.

Since promotional products come in all shapes and sizes, they also have a variety of functions we can choose from. Thus, no matter if your audience is young or old, we will easily find a gadget or a promotional gift that will appeal to them. Moreover, promotional products are able to attract anyone’s attention. And in a world of social media and online marketing, giving the right promotional gift will have that “share-ability” factor for your clients and employees alike allowing them to post pictures, reaching a wider demographic for your business.

The team behind Heads Up have a combined experience of over 25 years in the B2B and service industries, with an infrastructure to provide elite marketing service and products to all our clients. We pride ourselves on our unique client experience where we identify your target audience and ensure the gift you choose creates a memorable impression of your business. We will help you increase your brand recognition, improve the perception of your business and maintain client and employee loyalty.